The UEFA Europa League Sponsorship

Hankook Tire au - The UEFA Europa League Sponsorship

The UEFA Europa League, Be One with It

You support your team, and Hankook supports your spirit.
Hankook’s drive for the intensity and passion of “Driving Emotion” is akin to the passion of football players and when a car and driver become one, they become as dynamic as football players on the field. The players’ spectacular performance, effort, motivation, and their teamwork are in tune with the “Driving Emotion” that Hankook seeks to achieve, and this is the reason Hankook sponsors the UEFA Europa League.

Hankook passionately supports UEFA Europa League

Football is a sport that stokes the passion of fans around the world. For 90 minutes, players dash across the field seeking a win with fans cheering them on. This drive is mirrored by Hankook’s efforts in research and development and in our desire to produce the best tyres.

Superior tyres born of outstanding technical skill provide the best driving experience, just as passionate football fans experience a sense of oneness with the players. They become the ultimate partner during 90 minutes of dramatic competition.

Hankook’s sponsorship of the UEFA Europa League stems from the passion and common goals of Hankook and football, which is to be the best and achieve victory. To be the best we become one with passion and both Hankook and the UEFA Europa League share that bond as partners.

[Campaign] The UEFA Europa League “#Beonewith_yourteam” by Hankook Tire

As an official partner of the UEFA Europa League, Hankook has launched a campaign where European football fans can get closer to their favorite teams as part of the global advertising campaign, “Be one with it”.

"#B1with_YourTeam" Digital Campaign in 2014

As an official sponsor of the UEFA Europa League.
Fans will be encouraged to send their support message with a hash tag (#) via their social network accounts and the total number of messages will be automatically shown as a score board of each team at our campaign website (

This campaign will truly give fans a memorable chance to show their support to their team and the tribalism of soccer will be a powerful trigger to fuel fans' thirst for football and Hankook as a facilitator, enhancing fans' enjoyment of the UEFA Europa League.

"Performance Jersey" Digital Campaign in 2013

As a new official partner of the UEFA EUROPA LEAGUE, HANKOOK TIRE launched a new campaign for football fans in Europe as part of its larger, "Be one with it" global advertising campaign.

HANKOOK TIRE developed a special uniform which reacts to a football game in real time. With this special "PERFORMANCE JERSEY" that shines, vibrates, and inflates in its shoulders, this campaign offered fans a unique experience of being united with football.

May 15th, 2013 on the UEFA EUROPA LEAGUE season 12-13 finals, fans gathered in two pubs in the hometowns of the final clubs and wore the PERFORMANCE JERSEY as they rooted for the new champion.

[TV Ad] "the UEFA Europa League" (7")
[Digital Campaign] UEFA Europa League 12-13 "Performance Jersey" by Hankook Tire
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