'Contribute to Advancement in Driving.'
We inspire drivers to take on challenges and create new possibilities.
We strive to help drivers enjoy their time on the road and be confident in the choices they make.
To achieve this, we aim to keep introducing up-to-date technologies and solutions that meet tomorrow’s criteria for safety, performance, excellence in quality, and other factors contributing to advancement in driving.
Our priority as a business entity is to sustain profitable growth. We are committed to enhance the value for our business partners and shareholders as well as to expand opportunities for the growth and development of our employees and the communities where we operate.