Brand Campaigns

“No matter your passion, chase it.”

Hankook Tire teams up with the MLB and L.A. Dodgers superstar Clayton Kershaw.

You’ll never find Hankook Tire or its drivers going halfway. Our passion feeds our confidence. It drives us forward to overcome any challenge, anywhere our journey leads.

The same can be said for the world’s best athletes at the top of their game. By partnering with Los Angeles Dodgers pitching ace, Clayton Kershaw, Hankook Tire showcases our shared passion and commitment to always go the distance. For MLB players and fans, it’s this unrelenting will to succeed that makes baseball America’s most beloved game and makes every Hankook Tire the very best tire you can own.

“Never give up. Never give in.”

Hankook Tire - Long Catch

Perfect Pitch

That’s the drive of every MLB player and Hankook Tire engineer.

Baseball is a game of split-second timing and an unrelenting drive to be your very best. Which means every MLB player, such as lefthanded pitching ace Clayton Kershaw, needs to perform at their best, in any instance, no matter what road ahead.

This unstoppable passion and dedication for the game is matched by the same commitment that Hankook Tire so proudly shares. And it shows. Whether it’s chasing down a home-run ball no matter how far it travels or carefully contemplating the perfect pitch when the game is on the line, there are no short cuts or rest stops on the road to greatness.

‘When a car approaches its limits, the tyre's capabilities are revealed.’

[TV Ad] "It Is." Campaign - "Handing" (30", Korea)

[TV Ad] "It Is." Campaign - "Acceleration" (30", Korea)

[TV Ad] "It Is." Campaign - "Eco Driving" (30", Korea)

[TV Ad] "It Is." Campaign - "Breaking" (30", Korea)

Hankook always delivers quality tyres when a driver needs them most.

Hankook believes the best tyre is the one that responds in the way required by the driver and the "It Is" campaign represents this belief. In extreme situations when drivers expect the highest performance in tyres, do the tyres completely live up to expectations? This campaign offers an answer.

In moments of unexpected challenges from sudden acceleration to braking or cornering, the driver relies solely on their tyres. When the driver steps on the brakes and the wheels lock up, everything depends on the tyres. In critical situations where the tyres are everything, our tyres demonstrate their superior ability to thrive in extreme circumstances and make driving safer and more comfortable.

When the driver steps on the gas and enjoys the thrill of speed, this is the moment the engine’s full power is needed and the tyres are put to the ultimate test. However, when the car is subject to this kind of acceleration, the force of friction between the tyres and the road increases dramatically. This force must be relayed to the car and also the driver. This is what our tyres do so effectively, allowing drivers who suddenly feel the need for speed on a rough road to have complete confidence in their tyres from Hankook and just focus on driving.

Hankook is also spearheading research to meet the high expectations of drivers for environmentally friendly and fuel-efficient tyres. Our efforts emphasise producing tyres that minimise the economic burden on drivers while limiting carbon dioxide emissions from driving.

This is how the “It Is” campaign embodies Hankook’s philosophy of stressing communication with drivers through high-performing tyres.

Brand Campaigns

Never Halfway

“No matter your passion, chase it.”

“Never give up. Never give in.”

Be One with It

"Be One with Innovation and Victory will Be One with You"

It Is

‘When a car approaches its limits, the tyre's capabilities are revealed.’