Global innovation company leading a new era, Hankook Tire

Hankook Tire which leaps forward as a technology-based innovation company aims for a global corporate image which flexibly responds to the future changes through wide business expansion beyond the tire.


Hankook Tire's logo is used with a combination of the slogan which is our corporate vision, with the symbol mark that represents our tire tread and dynamics, and the logo type that conveys our innovativeness of an active and creative company, all of which we call it Hankook Driving Emotion.

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Regulation for space and minimum use

The space rule has its minimum space limit to be used in an optimal state at all times and no unqualified characters or graphic elements should be used in any of this clear space.


The colors of Hankook Tire are basically Orange and Black. Spot color is the default one in printing, however, if no spot color is available, CMYK of the Process Color can be replaced.

  • HK Orange

    Symbol mark color

    Pantone 1655 C
    CMYK 0 / 70 / 100 / 0
    RGB 236 / 102 / 8

  • Black

    Logo type color

    Pantone Black C
    CMYK 0 / 0 / 0 / 100
    RGB 0 / 0 / 0

  • HK Gray 1

    Slogan color

    Pantone Coolgray 7c
    CMYK 0 / 0 / 0 / 50
    RGB 154 / 155 / 156

Logo Color Combination (Slogan is White on Black background)

Symbol Mark
: HK Orange

: Black

: HK Gray 1

Symbol Mark
: HK Orange

Logotype & Slogan
: White

Logo Black and White Combination (Use the following rule in Black & White printing)

Background : White
Logo : Black

Background : Black
Logo : White

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