Mission

Our Mission
Our Business Principles

Our Mission

'Contribute to Advancement in Driving.'

We inspire drivers to take on challenges and create new possibilities.
We strive to help drivers enjoy their time on the road and be confident in the choices they make.

To achieve this, we aim to keep introducing up-to-date technologies and solutions that meet tomorrow’s criteria for safety, performance, excellence in quality, and other factors contributing to advancement in driving.

Our priority as a business entity is to sustain profitable growth. We are committed to enhance the value for our business partners and shareholders as well as to expand opportunities for the growth and development of our employees and the communities where we operate.

Our Business Principles

To develop solutions that continue to generate healthy sustainable growth, we abide by a set of principles. These serve as a reminder to honor our responsibilities to our customers, our partners, our communities and other stakeholders.

Placing customers first

Our business starts from the wisdom of our customers. This wisdom is the key ingredient in developing our strategies and creating solutions that meet their future needs. We involve these insights in all phases of our value chain.

Recognizing talent and potential

Every business decision is made by people. Our people are our greatest asset. We seek to maintain a motivational environment where our employees are free to exercise their talents, generate free thinking, and create new ideas. Nurturing employees with opportunities to grow and expand their roles is essential.

Promoting innovation at work

Innovation is everywhere. We strive to be the first-to-market in adapting new systems that improve the way we work. We also promote a smarter workplace where employees can exercise creativity, challenge convention and rise above obstacles. We believe that innovation is nothing unless it is at work.

Respecting our environment

We respect the environment and the rich resources that it provides. We make efforts to create a healthy, sustainable world by fully complying with regulations and standards, sparing no resources in minimizing the impact our business has on the environment.

Creating lasting value and profitability for our shareholders

We understand that the business we run is on behalf of our investors who believe in us and in our dedication to achieve our goals. Building on this solid foundation of trust and support, we remain prudent with the business decisions we make. Safe and smart investments are our priority, maintaining core focus on the tire and the automotive industry where we have established a strong footprint in over 70 years of our existence.

Safeguarding ethics and compliance with regulatory matters is paramount. By conducting our business ethically and striving to do the right things that generate trust in our brand, we are able to stand at the top of the recommendations from our shareholders and business partners.

We will continue to uphold these principles with absolute integrity and do our best in all of our endeavors.