Brand Portfolio

Hankook Tire uk - Brand Portfolio

Hankook is the company's flagship product and a global premium brand that is based on technological excellence, innovation and superior R&D designs.

With our flagship product brand Ventus (high performance, comfort & sports) at the centre, our company operates a variety of product brands available worldwide which take into account vehicle models, driving environments and customer needs.

These brands include the Kinergy range (comfort, efficiency & eco-friendly), the Dynapro Range (anti-chip & cut, off-road & tough tread), the Winter i*cept Range (powerful snow performance, ice braking & handling), the Ventus Range (premium & ultra-high-performance), the Vantra Range (fuel efficient & durable van tyres) and the Hankook truck and bus commercial vehicle range, the SmartFlex, Smarttouring, SmartControl and SmartWork amongst many others.

We offer a full range of passenger car, SUV, Van, 4x4, light truck, commercial truck, and bus tyres. Hankook lead the way in developing innovative products in response to changes in the future mobility environment in line with global consumer trends which include electric vehicle tyre operation.

We are expanding our supply of Original Equipment (OE) tyres to global premium automotive brands, including big automotive German companies. Additionally, the German magazine Auto Bild delivered an exemplary rating after road testing our tyres and we received the Red Dot Award 2020 for design excellence.

We are reinforcing our brand status with sponsorship of representative sports and motorsports that include world-class football club Real Madrd, the prestigious football Europa League, the American Baseball League (MLB), Formula Renault Eurocup and 24H Series.


Laufenn is a global brand which was founded in 2014 to provide everyday value, reliable and affordable tyres for drivers looking for uncomprising durability and value for money.

Starting with a launch in the Americas and China in 2015, we have gradually expanded our sales to Europe, the Middle East and Asia in 2016. Based on Hankook Tyre's manufacturing technology, we have a proven track record of reliability and quality. We are currently raising brand awareness as an official sponsor of the Europa League, a prestigious European football league hosted by the European Football Federation.

To meet the various needs of our customers, we have a wide range of product lines for the premium sports, passenger car and the SUV segment. We have also expanded the range to include the commercial vehicle segment in 2020.

The new Laufenn truck and bus tyre range offers products for regional haul use, last mile delivery, public transport and construction traffic. All patterns are regroovable and retreadable with a deep original tread to deliver a good mileage performance. With proven casing technology and the necessary tread compound know-how, nine different tread patterns are available to cover most of the market needs, of which 80% carry the three-peak mountain snowflake (3PMSF) symbol.

Laufenn's impressive car, van, SUV and 4x4 product group, now offer tyres such as the newly launched Z FIT EQ, a luxury summer tyre designed for a powerful and sporty performance, with outstanding wet and dry driving capabilities. The newly updated product ranges, including the I FIT+, S FIT EQ+ and G FIT EQ+, as well as the G FIT 4S, have been optimised for all road conditions, ensuring reliability and efficiency during every trip.

Kingstar's product line, the Road Fit, are sold in 24 countries across Europe. This cost-effective and reliable performance range, brings value and comfort to everyday driving.

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