The Next Driving Lab

Hankook’s futuristic and forward thinking technology will shape the driving experiences of many generations to come.

Hankook continues its challenge to create a new and innovative driving experience which has never been seen before.

Hankook looks forward to driving in the next generation and these futuristic ideas gave birth to ‘The Next Driving Lab’.

‘The Next Driving Lab’ will continue to pursue projects to develop new driving emotions based on its innovative research and technology, proving Hankook is much more than just a tyre manufacturer.

[Digital Campaign] The Next Driving Lab 4th Project (2019)
[Digital Campaign] The Next Driving Lab 3rd Project 'BALL PIN TIRE'
[Campaign] The Next Driving Lab by Hankook Tire Ⅱ (2014)
[Campaign] The Next Driving Lab by Hankook TireⅠ(2013)
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