Hankook Tyre Supports TyreSafe
TyreSafe is the UK’s charity dedicated to raising awareness of the importance of correct tyre maintenance and the dangers of defective and illegal tyres. TyreSafe was formed in 2006 to reduce the number of tyre-related incidents on Britain’s roads through raising awareness of the importance of tyre maintenance and the dangers of defective and illegal tyres. TyreSafe has received support from Hankook Tyre UK from the very beginning and Hankook is proud to be one of its founding members. Since its inception, TyreSafe’s activities have helped reduce the number of people killed or seriously injured each year in a tyre related accident by 46%. TyreSafe is the authority and first point of reference for tyre safety issues in the UK.
Each year Hankook Tyre UK campaigns and raises awareness of tyre safety, through press releases, social media, magazine and newspaper articles to show its support for TyreSafe and its unrelenting efforts to educate its customers, partners, followers and the general public in how to practice tyre and road safety in hope of limiting the number of road fatalities. Hankook Tyre UK won the Tyre Manufacfurer of Year Award 2019 at the TyreSafe Industry Awards. The TyreSafe Industry Awards throw a spotlight on those national and local businesses and individuals who have made a contribution to raising awareness about tyre safety issues.
The campaign which saw Hankook Tyre UK awarded as Tyre Manufacturer of the Year 2019 was predominantly imparted through Facebook. Hankook conducted various surveys to reveal how much the UK actually knows about tyre safety. Hankook used these eye opening statistics, along with various tyre safety facts, to communicate the huge importance of tyre safety and educate the UK in hope of promoting safety on the roads. As well as this, Hankook used many newspaper and magazine articles to advertise this and raise awareness, competitions were also promoted to draw in public opinion and educate on tyre safety. Please see the TyreSafe website for more details: www.tyresafe.org.