Hankook Tyre Supports TyreSafe
Hankook Tyre UK wins TyreSafe’s Tyre Manufacturer of the Year Award for the second consecutive time
Hankook Tyre UK is announced as the winner of road safety charity Tyresafe’s Tyre Manufacturer Award 2020. The award recognises the continued contribution by Hankook to raise awareness of tyre safety over the past twelve months. Hankook was also presented with this award in 2019.
Throughout 2020 Hankook UK launched three tyre safety campaigns across social channels including Facebook and YouTube. These three campaigns included a ‘Summer Motoring’ campaign,
collaborating with a social media influencer to inform drivers on tyre maintainence and educating drivers on the function of tyre tread, pattern differences on summer, all-season and winter tyres and also why they need to prioritise their tyre safety in anticipation of the winter weather and road conditions.
Declaring Hankook Tyre UK as TyreSafe’s 2020 winner of the Tyre Manufacturer of the Year Award 2020, TyreSafe Chair and Chair of Awards Judging, Stuart Jackson said, “Hankook’s commitment to raise awareness on tyre safety resulted in a well targeted campaign, which highlighted specific messages relevant to their core age group. A good library of resources was created to support it resulting in a programme of clear and engaging content. Congratulations Hankook on being TyreSafe’s Tyre Manufacturer of the Year Award winner.”
TyreSafe is the UK’s charity dedicated to raising awareness of the importance of correct tyre maintenance and the dangers of defective and illegal tyres. TyreSafe was formed in 2006 to reduce the number of tyre-related incidents on Britain’s roads through raising awareness of the importance of tyre maintenance and the dangers of defective and illegal tyres.
TyreSafe has received support from Hankook Tyre UK from the very beginning and Hankook is proud to be one of its founding members. Since its inception, TyreSafe’s activities have helped reduce the number of people killed or seriously injured each year in a tyre related accident by 46%. TyreSafe is the authority and first point of reference for tyre safety issues in the UK. Please see the TyreSafe website for more details: www.tyresafe.org.